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Our Story & Mission

Founded in 2025 amid the resurgence of energy infrastructure demand, Iron Wolf Industrial was born from the vision of combining deep oilfield knowledge with aggressive commercial real estate strategies. From day one, we set out to challenge the status quo — not just closing deals, but transforming how industrial real estate is approached in energy markets.

Iron Wolf Industrial’s mission is simple: be the most aggressive, knowledgeable, and trustworthy industrial real estate partner for clients operating in energy-driven markets. We combine decades of oil and gas experience with a hunter’s mentality — never stopping until the deal is closed and the client’s goals are met.

Established 2025

Midland, Texas

Vision & Values

At Iron Wolf Industrial, our core values guide everything we do

Excellence

We hold ourselves to the highest standards, delivering work that consistently exceeds expectations.

Aggression

Speed and decisiveness set us apart. We are relentless in pursuing opportunities and solutions.

Integrity

Trust is earned. We commit to transparent communication and ethical dealings in every transaction.

Innovation

We leverage data, technology, and industry insights to keep clients ahead of the market.

The Team

Our leadership brings together extensive real estate experience and a deep understanding of the Texas market. Matthew Hoyt, Broker and REALTOR® with Res & Ranch, LLC leads with a client-first approach, combining market insight, negotiation expertise, and a passion for helping clients achieve their goals. Supported by a dedicated team focused on excellence in service, marketing, and operations, we continue to deliver trusted results and long-term relationships across Texas.

Larry Nielsen

President, IWI Realty

Expert in commercial land acquisition and development with deep knowledge of Midland’s industrial sector, specializing in identifying strategic sites that support long-term growth, infrastructure needs, and value creation.
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Bio

Larry Nielsen

Larry Nielsen, with IWI Realty, a Group of Res and Ranch, LLC, brings a powerful blend of commercial real estate expertise and deep industry insight to clients across the Permian Basin. With a distinguished background in the Oil and Gas sector and proven success in executive Operations and Sales roles, Larry has developed a sharp understanding of the unique demands of industrial, land, and commercial transactions. His reputation for strategic deal-making, disciplined negotiation, and strong client advocacy has made him a trusted partner for businesses and investors alike.

Before transitioning to the private sector, Larry served honorably in the United States Navy, an experience that instilled the leadership, resilience, and work ethic he carries into every professional endeavor. Originally from Arizona, he now calls Midland, TX home. Outside of work, Larry enjoys weightlifting, hiking, reading, and spending meaningful time with his six children, of whom he is immensely proud. He holds a degree in Business Management from Post University.

Joey Varela

Senior Associate

Joey is a West Texas–raised commercial and industrial real estate advisor who combines oil and gas industry experience with local market insight to help businesses secure strategic properties across the Permian Basin.
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Bio

Joey Varela

Raised in the Pecos area, Joey brings a deep connection to West Texas and the people who drive its growth. After graduating from Texas Tech University, he began his career in the oil and gas industry, gaining hands-on experience that provided a strong understanding of the region’s energy economy and its impact on local businesses. This background continues to shape his approach to real estate, with a clear focus on the industries and infrastructure that power the Permian Basin.

Today, Joey specializes in commercial and industrial real estate, helping businesses secure the properties and financing they need to grow and operate efficiently in one of the most competitive energy markets in the country. As a member of Iron Wolf Industrial, he is focused on delivering value through local market knowledge, industry experience, and a results-driven mindset. Joey serves as a trusted advisor, connecting companies with strategic properties that support their operational needs and the continued development of West Texas.

Kristine Grenvik

Executive Assistant to Larry Nielsen & Sales Associate

Kristine brings a rare blend of real estate expertise, communication skill, and deep West Texas industry insight. Her multi-industry background supports thoughtful execution across every stage of the process.
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Bio

Kristine Grenvik

Kristine Grenvik holds dual degrees in Journalism and Political Science from Texas Tech University and a teaching certification from UTPB. She brings a diverse professional background as a licensed Realtor, notary public, award-winning poet, and published author. Her experience spans real estate, real estate asset management, journalism, teaching, and grant writing, giving her a broad perspective across multiple industries and disciplines.

Her roots in the oilfield industry run deep. Kristine grew up immersed in the Permian Basin, shaped by the people, work ethic, and infrastructure that define West Texas. Her father began his career with Dowell the day she was born and retired decades later with Schlumberger, following multiple corporate transitions. That lifelong exposure provides her with an informed understanding of the region’s industrial landscape and the businesses that operate within it. Kristine brings multifaceted, multi-industry experience and perspective to every role she supports. She is known for her strong communication skills, analytical thinking, and ability to approach challenges with both creativity and structure. Her background allows her to connect strategy with execution, supporting teams and transactions with clarity, professionalism, and attention to detail.

Elle Rosse-Surlet

Director of Marketing

Elle leads marketing strategy and execution for industrial and commercial real estate, bringing nearly 15 years of marketing experience across branding, systems, and marketing operations. Her work focuses on clarity, organization, and consistency across all property marketing assets.

Bio

Elle Rosse-Surlet

Elle is a marketing leader focused on industrial and commercial real estate, bringing nearly 15 years of marketing experience across strategy, branding, and execution. She oversees marketing for complex property portfolios, ensuring materials are accurate, compliant, and consistently aligned across platforms.

With a background that blends marketing, operations, and content development, Sundra is known for translating technical property details into clear, well-organized marketing assets. Her approach emphasizes structure, documentation, and thoughtful positioning to support internal teams and maintain consistent property marketing standards across platforms.

Outside of work, Sundra is a proud mom and an avid fiction writer who enjoys traveling, creative writing, and spending time with her family.

Krystal Reyes

Administrative Assistant

Krystal brings over 12 years of administrative experience, pairing a medical-field background with a strong focus on organization, accuracy, and professionalism.

Bio

Krystal Reyes

Kristal brings more than 12 years of administrative experience, combining her background in the medical field with a strong commitment to organization, accuracy, and professionalism. Her experience managing records, handling sensitive information, and maintaining clear communication has prepared her well for her role.

In her position as Administrative Assistant, Kristal provides essential support in transaction coordination and company operations. She helps ensure processes run efficiently, documentation remains accurate, and daily activities stay on track. Known for her reliability, attention to detail, and steady presence, Kristal plays an important role in keeping IWI aligned while driving the pack forward with precision and unity.

Andy Ybarra

Property Field Representative

Andy supports operations and marketing through accurate property inspections and on-site documentation. He brings a reliable, hands-on approach to maintaining consistent and up-to-date property information.

Bio

Andy Ybarra

Andy is a motivated property field representative with a strong work ethic and a mindset focused on continuous improvement. He supports company operations by conducting property inspections, accurately documenting site conditions, and helping maintain up-to-date property records.

With a hands-on and organized approach, Andy evaluates properties in the field and ensures observations are recorded clearly and consistently. Known for his reliability and follow-through, he plays an important role in supporting field activities and maintaining accurate property information for the team.

Marie Fuentes

Sales Associate

Marie specializes in retail-focused commercial real estate, supporting clients across West Texas with clear communication and consistent execution.
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Bio

Marie Fuentes

Marie Fuentes is a Commercial Real Estate Agent with Iron Wolf Industrial Realty, specializing in retail and industrial properties throughout West Texas. She earned her real estate license in 2022 and began her career in commercial leasing, where she built a strong foundation in negotiations, lease structures, and understanding how real estate must function to support real business operations.

Marie is known for her strength, clarity, and advocacy at the table. She brings a strategic, steady approach to every transaction—breaking down complex information, asking the hard questions, and standing firm on the numbers that matter most to her clients. Whether working with a retail operator seeking visibility and traffic or an industrial user needing operationally sound space, Marie focuses on alignment, confidence, and long-term success.

Integrity, transparency, and trust are central to how Marie operates. She believes her role extends beyond closing a deal—serving instead as a reliable partner who communicates clearly, educates thoroughly, and shows up consistently for her clients as their businesses grow and evolve.

Jakob Vines

Sales Associate

Jakob Vines is a real estate professional with IWI Realty, bringing a practical, detail-oriented approach to commercial real estate.
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Bio

Jakob Vines

Jakob Vines is a licensed real estate agent with Reside Real Estate Co. in Lubbock, Texas, serving buyers and sellers across residential and land markets. He brings a thoughtful, grounded approach to real estate, helping clients understand their options and make confident decisions. Jakob graduated from Texas Tech University with a bachelor’s degree in animal science, where he developed a strong work ethic and an appreciation for the land and communities he now serves. His background gives him a practical perspective on both rural and urban property markets.

In his free time, Jakob enjoys hunting, fishing, and golfing, pursuits that reflect his connection to the outdoors and his community.

Vice President - Personnel

Bio

Matthew Hoyt

Broker, Res and Ranch, LLC

Bio

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